Abstract: The paper explores research ethics in the era of social media and big data by discussing a debated Facebook experiment about emotional contagion.
“Our attitudes towards new digital media have changed over time. We used to “starve” for data but now we are “drowning” in it (Puschmann and Burgess 2014, p. 1699). Also, when in the early days of the internet the new technology was hyped as an “identity transforming cyberspace”, nowadays, after exponential growth of the digital network and acertain routinization of its charisma (Morrison 2006, p. 367–368), it has been popularized, domesticated, and normalized into a technology for “everyday life management”. It is not the “consensual hallucination machine” it once was (McKelvey et al. 2015). The technologies we use influence our identity and personhood. Or, to use Heidegger’s term, technology
is part of our being-in-the-world (Dreyfus 1991). Our concerns over technology and data depend on the sociocultural context, and, ultimately, on the individual – we are either more worried or less worried nowadays, depending on the study (Kennedy et al. 2015, p. 4).”
Jukka Jouhki, Epp Lauk, Maija Penttinen, Jukka Rohila, Niina Sormanen, Turo Uskali (2015) Social media personhood as a challenge to research ethics: Exploring the case of the Facebook experiment. Conference Paper · Nov 2015 https://www.researchgate.net/publication/284156533_Social_media_personhood_as_a_challenge_to…
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