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ResourcesHuman Research EthicsCall for better ethical standards in social media research – Research (Jane Bainbridge 2015)

Australasian Human Research Ethics Consultancy Services Pty Ltd (AHRECS)

Call for better ethical standards in social media research – Research (Jane Bainbridge 2015)

 


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Interesting report from the UK discussing the research use of social media, other personal information and metadata.

UK — Ipsos MORI and Demos have released a report urging an improvement in the ethical standards of social media research, amid public concern about how researchers are using social media data.

“A new report #SocialEthics found low public awareness that information on social media can be mined for research compared with other uses of social media data such as to target advertising. So while just 38% of the public are aware their social media posts are potentially being analysed for research projects, 57% are aware of it being used for ad targeting and 54% that it can be used to personalise the content they see on that network.

“Last year the Samaritans pulled its Radar app, which was designed to detect when people on Twitter appeared to be suicidal by analysing accounts for phrases such as ‘tired of being alone’, ‘depressed’ and ‘need someone to talk to’, after criticism including that it hadn’t taken into account people’s privacy sufficiently.”

The Research news item (http://www.research-live.com/…/call-for-bet…/4014180.article) includes a link to the report.

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Download a PDF copy of the IPSOS MORI report



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