Data sharing is like maths at school.*
Bear with us.
It might seem harder than the other subjects. You might feel your teachers are not very good at explaining it. But if you do not pay attention, you will very quickly find that many real-world skills rely on maths; and you would have benefited from learning the basics as it provides a solid foundation for the rest of your adult life (whether your ambitions are to become an astronaut, a Grandmaster of chess, or simply to balance your personal expenses).
Likewise, data sharing and data management form the foundation of global academic collaboration, discovery and scientific advancement. Sadly, surveys show that academics rarely get formal training in good data management (let alone best practice), and data management is rarely incentivized by institutions. All too often even the basics are ignored, with data ending up languishing on a USB stick or on a paper notepad.