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What Is Big Data? A Super-Easy Intro For Everyone – LinkedIn (Bernard Marr | March 2017)

Posted by saviorteam in Human Research Ethics on April 20, 2017
Keywords: Big data, Human research ethics, Privacy

Our day-to-day lives are increasingly digital and leave behind footprints that can be used to compile surprisingly personal and sensitive (in the Commonwealth Privacy Act sense of the word) information about us. Even our offline lives can appear in datasets (such as our use of tolled tunnels) can exist somewhere in digital form. Prior to thinking about the ethics of researchers accessing and using this information it is important to have a clear understanding of what big data actually is.

Big Data is a term that has been around for some time now but there is still confusion about what it actually is. The concept is continuing to evolve and to be reconsidered, as it remains the driving force behind many ongoing waves of digital transformation, including artificial intelligence, data science and the Internet of Things (IoT).
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With that in mind I thought it was time to write a beginner’s guide to what Big Data means in 2017. In a similar way to my beginner’s guides to Blockchain and FinTech, this will be jargon-free and aims to explain the core concepts and ideas to anyone regardless of background knowledge.
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It all starts with the exponential explosion in the amount of data we have generated since the dawn of the digital age. This is largely due to the rise of computers, the internet and technology capable of capturing information from the real, physical world we live in, and converting it to digital data.
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