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Twitter Vs. Facebook Vs. Instagram: Who Is the Target Audience? (Papers: Walton J 2015)0

Posted by Admin in on January 10, 2016
 

“Social media helps billions of people worldwide stay connected, and Facebook, Inc. (NASDAQ: FB), Twitter, Inc. (NYSE: TWTR) and Instagram, owned by Facebook, are among the most successful brands, each appealing to different demographics. With over 1 billion users worldwide, Facebook tends to appeal to adults, with 47% of its users over the age of 35. Twitter has over 271 million active users who tend to be younger, with 35% between the ages of 18 and 29. Of Instagram’s 200 million active users, 53% are between the ages of 18 and 29.

Earth Is Facebook’s Target Market
Since a substantial portion of the world’s population is actively using Facebook, “Who isn’t Facebook’s target market?” may be an easier question to answer. As of 2015, 72% of online American adults use Facebook. The site is especially popular among online women, 77% of whom are users of the site. In addition, 82% of online adults between 18 to 29 use Facebook, along with 79% of those 30 to 49, 64% of those 50 to 64 and 48% of those 65 and older. While its user base is dominated by those over 25, Facebook still has over 50 million users under the age of 25.

Facebook is more popular with middle-aged adults than other social networks. In the U.S., the average monthly active user of Facebook was 40 years old in 2014. Facebook is popular among those in rural, suburban and urban areas, and those at every income level and education background. There is also not much of a difference in usage among different ethnic backgrounds. Facebook has the most engaged users; 70% log on daily, including 43% who do so several times a day. The bottom line is, basically everyone who uses the Internet as a means of communication is on Facebook regularly.”

Walton J (2015) Twitter Vs. Facebook Vs. Instagram: Who Is the Target Audience?. Retrieved from: http://www.investopedia.com/articles/markets/100215/twitter-vs-facebook-vs-instagram-who-target-audience.asp (accessed 7 December 2015)

(Reference from the updated Booklet 37 of the Griffith University Research Ethics Manual. Perpetual licences are available for use by all researchers within an institution. Institutions have used the GUREM as the basis for producing their own research ethics manual, as a professional development resource and a teaching and learning materials for HDR candidates.)

How Facebook Killed the Internet (Papers: Rovics D 2014)0

Posted by Admin in on January 10, 2016
 

“Facebook killed the internet, and I’m pretty sure that the vast majority of people didn’t even notice.

I can see the look on many of your faces, and hear the thoughts. Someone’s complaining about Facebook again. Yes, I know it’s a massive corporation, but it’s the platform we’re all using. It’s like complaining about Starbucks. After all the independent cafes have been driven out of town and you’re an espresso addict, what to do? What do you mean “killed”? What was killed?

I’ll try to explain. I’ll start by saying that I don’t know what the solution is. But I think any solution has to start with solidly identifying the nature of the problem.”

Rovics D (2014). How Facebook Killed the Internet. Retrieved from: http://www.counterpunch.org/2014/12/24/how-facebook-killed-the-Internet/ (accessed 9 December 2015)

(Reference from the updated Booklet 37 of the Griffith University Research Ethics Manual. Perpetual licences are available for use by all researchers within an institution. Institutions have used the GUREM as the basis for producing their own research ethics manual, as a professional development resource and a teaching and learning materials for HDR candidates.)

When online shaming spirals out of control (Papers: Ronson J 2015)0

Posted by Admin in on January 10, 2016
 

“Twitter gives a voice to the voiceless, a way to speak up and hit back at perceived injustice. But sometimes, says Jon Ronson, things go too far. In a jaw-dropping story of how one un-funny tweet ruined a woman’s life and career, Ronson shows how online commenters can end up behaving like a baying mob — and says it’s time to rethink how we interact online.”

Ronson J (2015, June). When online shaming spirals out of control [Video file]. Retrieved from https://www.ted.com/talks/jon_ronson_what_happens_when_online_shaming_spirals_out_of_control?language=en

(Reference from the updated Booklet 37 of the Griffith University Research Ethics Manual. Perpetual licences are available for use by all researchers within an institution. Institutions have used the GUREM as the basis for producing their own research ethics manual, as a professional development resource and a teaching and learning materials for HDR candidates.)

So You’ve Been Publicly Shamed (Books: Ronson J 2015)0

Posted by Admin in on January 10, 2016
 

“For the past three years, Jon Ronson has been immersing himself in the world of modern-day public shaming―meeting famous shamees, shamers, and bystanders who have been impacted. This is the perfect time for a modern-day Scarlet Letter―a radically empathetic book about public shaming, and about shaming as a form of social control. It has become such a big part of our lives it has begun to feel weird and empty when there isn’t anyone to be furious about. Whole careers are being ruined by one mistake. A transgression is revealed. Our collective outrage at it has the force of a hurricane. Then we all quickly forget about it and move on to the next one, and it doesn’t cross our minds to wonder if the shamed person is okay or in ruins. What’s it doing to them? What’s it doing to us?

Ronson’s book is a powerful, funny, unique, and very humane dispatch from the frontline, in the escalating war on human nature and its flaws.”

Ronson J (2015). So You’ve Been Publicly Shamed. UK: Pan Macmillan
https://www.panmacmillan.com/authors/jon-ronson/so-you-ve-been-publicly-shamed

(Reference from the updated Booklet 37 of the Griffith University Research Ethics Manual. Perpetual licences are available for use by all researchers within an institution. Institutions have used the GUREM as the basis for producing their own research ethics manual, as a professional development resource and a teaching and learning materials for HDR candidates.)

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