Friday afternoon’s funny – The Focus group
Don Mayne’s take on how the general public might interpret another common research term to describe a group of people often used in a wide diversity of project designs. While this is a humorous depiction of their possible confusion, it raises an important point: We should explain for our potential participants the research terminology we use. In electronic consent, this might be in a hyperlinked and bookmarked document that individuals can review if they need to.